#Giphy app for mac messgae how to
Let’s bite into this next: How to insert a GIF in your email campaign? Now that you’re (hopefully) convinced on using GIFs purposefully and effectively in your emails, you must be wondering, how to add a gif to an email? Much like how Dell used them to push up their conversion rates. Question is – how can you strategically use GIFs in your emails? So, you now know a GIF’s purpose plays a leading role in the way your audience receives it. Solution: Before adding a GIF to your email, ask yourself: is my message clear without the GIF? Can I hit send without one? If your answer is a yes, get rid of the GIF. GIFs are good if they’ve a purpose and slather in a layer of value (whether educational or entertaining) – not when they’re extra email baggage. The party popper (and most important) reason: your GIF doesn’t serve a purposeĪ meaningless GIF in email is bound to garner negative attention. Additionally, limit the number of colors and frames you use in your GIFs while keeping their width to 600 px, which is the standard newsletter width. Go on and optimize your personalized GIFs before you insert them into an email. Solution: Ensure you GIF is sized at 0.5 MB or 1 MB maximum. The subsequent slow loading pace can irk your viewers who wouldn’t spare an extra second waiting for a clearer picture. This happens when a GIF’s file size is large. The unexpected (but an easy fix): the file size doesn’t load fast Solution: Ask your audience before you go GIF-ing. Some people might even view it as poor quality content, which can lower your email sender score. Which makes sense as we say you’d probably hear crickets if you constantly use an element it dislikes. Every email that you write and design needs to appeal to your audience. The somewhat expected (and likely ignored reason): Your audience thinks GIFs are unprofessional This way your message will still be clear when an email client that doesn’t support GIF displays an image in its place. Solution: Always make sure the first frame in your GIF communicates the entire message. That creates a classic misunderstanding – when your GIF is meant to tell one story, but the image that displays instead tells another. It wouldn’t be hard to understand why your reader is so anti-GIF if the email client he uses doesn’t show it in the first place. The standard (and most expected): the email client doesn’t support GIFs How can you go wrong with a GIF in email? Puzzling, isn’t? Let’s see why GIFs in emails have encountered such wrath. However, a fluttering heart like in this Starbucks email can go a long way in spicing things up:Īnd, yet people choose GIF-less emails over GIF-packed emails like we discussed in the start. It takes a ton of work to get recipients to open an email, let alone read it to the end. Set the right mood and polish your brand personality.In fact, appealing visuals can increase folks’ desire to read by a whopping 80%.īut that’s not all, personalized GIFS can: They help you tell your story visually – grabbing your recipient’s attention. When played with correctly, GIFs bring an air of delight to your emails. Since we’ve got a lot of ground to cover, let’s buckle in and get started: How animated GIFs in emails can take your message to another level Best practices for using GIFs in your emails.The risks involved with using animated GIFs.How personalized GIFs can up your email marketing.How so, you ask? Let’s discuss this in this post. It only means you use them with caution and purpose.
This doesn’t mean you shouldn’t use them. The thing is, research on animated GIFs in emails is somewhat at odds. Wait, what? This clashes with the very results Dell achieved. The latest study by the Nielson Norman group shares lots of people favor emails without GIFs over those with them. So, in case you’re wondering whether you should pop in a GIF in your email, you just got your answer.īut let’s not be too quick to jump to conclusions. The results? 103% increase in conversion and 109% boost in revenue (!).
0 kommentar(er)
